Google's AI-Powered Developer Assistant Simplifies Ads API Management
Google has introduced an AI Developer Assistant for its Ads API to streamline campaign management using natural language. This new tool enables users, even those without coding experience, to query and manage ad campaigns, generate code, and export results directly. The assistant also suggests optimizations improving efficiency for advertisers and integrates with tools like Google Sheets, potentially revolutionizing advertising workflows.
Semify acquired Hong Kong-based Dragon Metrics on December 8, 2025, to bolster its global SEO, PPC, and artificial intelligence capabilities. This acquisition integrates advanced AI reporting for non-Google search engines such as Baidu, providing enhanced tools for international markets amid the AI-driven search trend. The purchase is aimed at positioning Semify for marketing dominance, specifically within AI-enhanced search engine optimization.
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